Whoever told you that you can’t make more as an author is not giving you a complete picture.
With the right strategy, writing a book can become one of the most rewarding and profitable things you can do.
On the other hand, if you don’t apply a proven plan behind your writing career, then you’ll join the ranks of many “starting artists.”
As a published author myself, I’ve seen both ends of the spectrum and I want to shed some light on this topic.
Here are the 3 pillars to become a profitable author.
Pillar #1: Your Book
As an author, your book is the primary vehicle for your message.
This is the tool you’re going to use to transfer your knowledge and experience to the hands of your ideal audience. You can literally give someone years of wisdom in a concise and easy way through your book.
Not only that, having a book is an incredible way to prequalify your clients.
By mentioning different programs, services and other learning opportunities, a portion of your readers will want to take the next step with you.
If they connect with your message, your potential clients will self-select themselves and take the necessary action to get in touch with you.
This makes enrolling clients much easier. It becomes less about you convincing them to work with you and more about them resonating with your story.
Your book positions you as an authority and you become someone people want to do business with.
Pillar #2: Your Business
Your book sparks an idea and gives inspiration to your readers on what’s possible if they implement what they learned in your book.
While your book can definitely make you money, there are other ways to monetize your expertise.
Your readers can go deeper with the subject with an online course and private coaching with you. You can also invite them to a live event or an online summit. You can even charge a premium for a mastermind group where your readers get to learn from you and connect with other like-minded people.
Having these options in the backend make your book a much more compelling business model. The options are limitless.
Ultimately, your business should fulfill the promise you made in the book. Make it real and give your readers the A-to-Z, step-by-step process to help them achieve their ideal outcome.
Pillar #3: Your Brand
One of the best aspects about publishing a book is getting inbound media opportunities.
If you provide a way for people to contact you, you can reasonably expect to get invited in different forms of media.
People can submit a short form on your website requesting a consultation or invite you to be a guest on a podcast, expert on an online summit and even a speaker on live events.
Once you have traction in the media, you can use that as leverage to make an appearance on bigger shows.
Whether you want to be on TV, on the radio or on stage, a book is a great credibility builder. Not only will it help expand your audience, it will also allow you to inspire people around the globe.
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