The hit that sweeps an industry, like a thresher through a wheat field. The one that everyone is talking about. The lines down the street, the box office record, the career maker.
Isn’t that what creators dream of?
There are three ways a hit happens:
- Many people who love a particular medium (music, the theatre, books) coalesce around a single new title.
- Many people who rarely spend time in that medium make this title the one thing they’re going to engage in.
- A few people consume that title over and over again.
It’s rare to invent something that works on all three levels. Black Panther is not like the DaVinci Code which is not like the Grateful Dead.
You can build something that the cool kids love. You can build something that the bystanders love. Or you can build a cult favorite. Best to do it on purpose.
[Also, Bernadette’s new book is now available. It’s worth your time.]
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